Arthur H Tranter (British, fl. 1920-1940), "Nestle's Milk", gouache on paper. Original artwork for an advertising campaign during World War I. In custom frame.
Image: 22.5" x 15.75"
Frame: 30" x 22.5"
England c. 1914-1918
22.5 x 15.75
Whether Nestle ever used this ad is unknown. The disturbing tagline: "They'll beat me but they'll never beat Nestle's Milk" makes more sense when viewed in the context of World War I. The black cat, a symbol of bad luck, could represent the Central forces led by Germany, who the British and American were certainly out to 'beat'. However, the message is confused somewhat by the presence of the heart on the cat's breast.
The WWI association is bolstered by the red text on the label of the can, "By Appointment to H. M. the KING". George V, who reigned from 1910-1936, was king of England during WWI.